FlySeahorse is a regional airline based in the Maldives, aiming to connect not only the islands themselves but also expand routes to other countries. In 2024, the project included the development of a new logo, identity, and a wide range of branded media — from check-in counters and boarding passes to baggage tags, souvenirs, and digital applications.
Client
FlySeahorse
Industry
Aviation & Transportation
Published
©2024
Brand Identity A vibrant identity celebrating Maldivian spirit and travel joy
The goal was to create a friendly and uplifting brand image, reflecting both the spirit of the Maldives and the joy of travel. The coral motif became the foundation of the logo, while the color palette combined azure blue, vibrant red, and white — symbolizing purity, positivity, and a welcoming mood. Several logo concepts were explored, with the chosen direction balancing local cultural roots with an accessible and modern visual style.
Impact
This brand identity positions FlySeahorse as a vibrant and approachable regional carrier, combining modern aviation standards with a warm, memorable image. The coral-inspired logo and bright, uplifting palette strengthen recognition, build emotional trust with passengers, and support the airline’s ambition to become a strong connector for the Maldives region and beyond.
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