4. Using neologisms in naming
Neologisms are new or invented words created to describe specific ideas, concepts, or products. Using neologisms in naming can be an effective way to create unique and memorable brand names. Here are a few advantages of using neologisms:
- Uniqueness: Creating custom words allows the brand to stand out from the crowd and avoid competition with existing names.
- Visual and auditory appeal: New words can sound and look attractive and aesthetic, helping to capture attention and arouse interest among consumers.
- Associations and significance: Neologisms can be intentionally crafted to evoke specific associations or have hidden meanings that reinforce the brand's values and positioning.