Branding: Guide for dummies

This book is written by a seasoned practitioner with extensive experience in marketing, business, and branding. Its purpose is to deconstruct the concept of branding into its components - what constitutes a brand, the stages involved in the branding process, and why branding is essential for modern businesses.

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WHO WILL BENEFIT FROM THIS BOOK?

This book is not a textbook or a manual. It represents a distilled practical experience of the author in branding and marketing.

Entrepreneurs and managers at all levels

Students studying advertising, PR, and marketing

Marketing and advertising professionals

Anyone interested in expanding their knowledge and creativity

FOREWORD FROM THE AUTHOR

Dmitry Kilev, CEO, Art Director

CEO, Kilev Lab

I had been nurturing the idea for this book for quite some time. My experience working with clients in my agency showed that customers have a rather vague understanding of what branding is. The purpose of this book is to provide fundamental knowledge about branding and to explain how it is an immensely powerful marketing tool. I anticipate that the result of reading this book will be an educated entrepreneur who comprehends the purpose of branding for their company and how to effectively wield this tool.