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Strategic Brandbook: Not Just
a Guideline, But a Growth Tool

A brandbook from KILEV LAB is more than a guide—it’s your brand
at 100%: positioning, visual system, brand voice, and clear rules to
ensure your team and partners speak the same language to the
market.

01

No brand recognition

02

Inconsistent visuals by the team

03

No clear positioning or strategy

the problemWhen a brandbook is just a PDF with a logo

Our Solution Our way of building a brandbook — CEO Kilev Lab

Dmitry Kilev, founder of KILEV LAB, explains what a brandbook is and how it drives business growth.

What sets us apart:What’s Included in the Brandbook?

01

Brand architecture

02

Mission & values

03

Tone of voice / key messages

04

Target audience & personas

05

Moodboard / visual DNA

06

Logo & usage guidelines

07

Colors, fonts, grids, graphic elements

08

Use cases: merch, media, presentations

Take a look at our work Featured case studies

Real estate, tech, fashion, cosmetics — we’ve helped clients across industries create sharp, memorable and legally safe brands

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DIET GO BIOACTIVE SUPPLEMENTS

DietGo is a health brand specializing in bioactive supplements and vitamin complexes.

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INTERSHOP INNOVATION EXPO

INTERSHOP is the largest business platform in the retail sector, uniting companies from Russia and BRICS countries.

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CoCoCo BEAUTY & CREATIVE SPACE

CoCoCo is a multifunctional space that combines a creative studio, photo area, dress rental, and beauty salon.

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Why Work with Us? Peace of Mind

We Meet Deadlines. We Listen. We Align Every Step. No surprises at the end. Our process ensures comfort and clarity:

 

 

  • Dedicated Telegram group
  • Key steps and directions approved before work begins
  • Intermediate reviews via Zoom, with full explanation
  • Number of revision rounds discussed upfront
  • Transparent, phased workflow with strict deadlines
  • We build partnerships, not just visuals.
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Choose your level — we’ll guide your next growth step

Get Your Brandbook Step by Step

Choose your level — we’ll guide your next growth step

Get Your Brandbook Step by Step
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BRANDSTARTER — $2700

For launching a brand from scratch
Perfect if you’re entering the market and need everything from naming to visual identity.

Naming: 6–8 name options

Logo design: 3–4 concepts

Visual identity: color palette, typography, graphics

10 branded assets (social media, business cards, presentations, etc.)

Mini brand guide (PDF)

Moodboard / Visual DNA

Timeline: from 15 business days

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BRANDMASTER — $3200

For launching a brand from scratch
Perfect if you’re entering the market and need everything from naming to visual identity.

Logo design: 3–4 concepts

Visual identity: palette, graphics, typography

10 branded assets

Extended brand book (PDF)

Positioning, Tone of voice, Usage guidelines, Application examples

Moodboard / Visual DNA

Timeline: from 18 business days

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BRANDDIRECTOR — $4000

For launching a brand from scratch
Perfect if you’re entering the market and need everything from naming to visual identity.

Brand platform:

Brand architecture, values, mission

Target audience, positioning, messaging matrix

Naming: 6–8 options

Logo design: 3–4 concepts

Visual identity: graphics, typography, color palette

10 branded assets, Full brand book, Application examples: merch, packaging, media

Timeline: from 25 business days

Take a look at our work Other Services You Might Like

Branding is just the beginning. See how we can strengthen your product or business.

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Naming

Memorable names with character. 6–8 options with preliminary trademark screening.

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Web Design

From structure and design to SEO and Tilda/WordPress. A conversion-focused extension of your brand.

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Packaging

Your packaging should sell. We design visuals that work on-shelf and online.

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KILEV LAB works showcases
Like What You See?

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YOUR PROJECT.