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BRUNI Prosecco Bar is a boutique hospitality concept celebrating the elegance and warmth of Italian bar culture from the 1960s–70s. Our task was to develop the naming, logo and visual identity for a space that feels both nostalgic and timeless — a place where classic cinema meets modern sensibility.
Client
HARTWELL
Industry
HoReCa
Published
©2022
Brand Identity Vintage Italian Cinematic Identity: Amalfi Elegance in Sepia and Beige
We built the identity around the aesthetics of vintage Italian photography and the cinematic charm of black-and-white film. Through sepia-toned textures, delicate typography, and a beige–vanilla colour palette, the brand evokes the sun-washed atmosphere of the Amalfi coast, inspired in part by The Talented Mr. Ripley and Italy’s golden era of style. The result is a soft, cinematic identity that feels effortlessly authentic and emotionally warm.
Impact
The project established BRUNI Prosecco Bar as a refined yet approachable destination where design, storytelling and ambiance merge seamlessly. The visual system translated naturally into spatial design — created in collaboration with the architecture studio CULT — reinforcing the brand’s nostalgic Italian soul. The result is a space that feels both cinematic and intimate, where every detail invites guests to slow down and savour la dolce vita.
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