Our team was tasked with a comprehensive project to develop a brand name for a line of cold teas, create a corporate identity, and design classic packaging and labels for the product line.
BRANDING AND PACKAGING
Crystea
01
NAMING AND LOGO
From the proposed name options, the client approved "CRYSTEA." This name is derived from the English words "crystal" and "tea," symbolizing the idea of crystal-clear tea. It also references the production location, the city of Gus-Khrustalny, where the non-alcoholic beverage factory is situated. We presented the client with three logo options, and version #1 was chosen.
Logo versions
Approved version of the logo
02
Label Design Concept
As the main reference, we used the design of Neastea cold teas—a classic design that is widely recognized and accepted by consumers in the industry.
03
Product Line Design
At the initial stage, we developed designs for four variations of the cold tea product.
04
Corporate Identity
As part of the comprehensive branding approach, we created an identity that includes brand colors, fonts, and other essential brand elements.
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