As a leader in the industry, Imbian aimed to elevate their brand image and improve customer experience through innovative and visually appealing packaging for their pharmaceutical tests. This case study highlights the process of developing packaging concepts, presenting them to the client for selection, and subsequently creating a full product line design, including prepress preparation.
The initial stage of the project involved a team of talented designers brainstorming and creating multiple packaging concepts. The design team immersed themselves in understanding Imbian's brand identity, target audience, and unique selling points to ensure the packaging aligned seamlessly with the company's vision.
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stis tests Label concepts
We have also designed several packaging concepts for rapid tests for the presence of sexually transmitted infections.