Development of a logo and brand style for the LVRU group of companies. On one hand, the client sees themselves as quite strict and conservative, but on the other hand, they want to demonstrate that their company looks towards the future, sees itself as modern, technological, and even slightly futuristic.
Brand Identity
lvru
01
Logo
We have developed several options, considering that the name itself contains a domain name. We leaned towards typographic variations, prioritizing the legibility of the company name.
Logo design options
Approved logo
02
Brand Style
We have developed a clean, modern brand style that simultaneously looks quite strict and, thanks to the graphic elements, quite futuristic.
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