We were approached by the Client with an ambitious task - to develop a logo and brand identity for the international marketing agency MIRAGE. The brand image should be high-tech, dynamic, bright and understandable in the international arena.
brand Identity
MIRAGE
01
Logo design
We used a metaphor that follows logically from the name of the brand, it is the image of the letter “M” spreading out from the heat of the desert and creating the mirage effect.
Approved logo
02
Brand Identity
We used simple, easy to read fonts. Bright, almost neon, futuristic purple color, a mood full of excitement and striving for perfection. We did not burden the style with an abundance of elements, aiming to create a universal style, understandable to the global business community.
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