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The team approached us with the task of creating a name and brand identity that would immediately communicate creativity, openness, and a strong connection to Bali’s local culture, while remaining flexible enough to scale for international-level events.
Client
MOCACA
Industry
Event
Published
©2023
Outcome We developed the name MOCACA, inspired by the playful and recognizable image of monkeys — a cultural symbol deeply associated with Bali.
Building on this concept, we created a bold and expressive brand identity centered around a distinctive graphic stamp designed for viral use across the island. The visual system was expanded into a full set of branded assets, including promotional materials and branding solutions for music and event equipment.
Impact
The resulting identity gave the MOCACA team a strong creative foundation and a clear visual voice at the very beginning of their journey. Inspired by the brand, the agency launched with confidence and ambition, positioning itself to develop Bali’s event scene and collaborate with internationally recognized artists, DJs, and large-scale productions.
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