In the corporate identity, we further developed and expanded on the ideas and motifs from the logo, creating a mystical talisman that embodies qualities such as teamwork, creativity, uniqueness, and the spirit of celebration and carnival.
The pattern is based on the style and geometry of the logo, featuring alternating brand colors. The pattern can be used in various brand materials, such as exhibition stands, photo zones (backgrounds), printed materials, promotional products, etc. Individual elements of the pattern and transformed forms can also be used, not necessarily the entire pattern.
We have designed two types of stickers - classic round stickers and rectangular stickers in the brand's color scheme for MOCACA. The rectangular version can also be used for branding equipment (cables) as a flag. For this purpose, during production, the sticker area should be made non-adhesive and an additional area of about 1-2 cm should be added on the left side, which will stick around the cable, creating a kind of "flag."