This is not the first time this customer has worked with us, we have built a number of successful brands for them and were happy to meet a new challenge. Trucargo has become a major logistics operator and the service station network required a separate brand operating under the umbrella of the main brand.
The logo became a logical continuation of the main brand, one of the customer's wishes was that the new brand should be a part of the umbrella and at the same time be perceived as an independent brand.
Logo options
Approved logo
02
Brand style
The brand architecture was actually copied from Trucargo, nevertheless due to new elements, fonts and color palette Trucargo Service looks separate, unique and professional.