Our task was to develop a name, logo, corporate identity and web design for a future website for an online beauty platform brand. The idea for naming was a turtle, which symbolizes health and longevity.
brand Identity

Turtle clinic

01
Logo design
When developing the logo, we took into account the customer's wishes - minimalism, laconic and clean design. We tried not to overload the proposed variants with details, in the end the customer liked the variant with a simple silhouette of a turtle, made in ecological green colors.
Logo options
Approved logo
02
Brand Identity
When building the design system, we focused on the state that the client will get as a result of coming to the clinic: health, joy and ease. We wanted the client to see their problem already solved and conveyed this through colors, elements and key visuals.

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