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Take a look at our Blog articles from Kilev lab

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How to Build a Jewelry Brand in 2026

(01)

(Start With the Market — Not Pinterest) Most founders in the jewelry niche begin exactly the same way. They open Pinterest, Behance, Instagram, save dozens of “beautiful images,” wait for emotional inspiration, and hope something will click.This is natural — especially since jewelry brands are often launched by women, and jewelry itself is emotional, aesthetic, […]

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Author

Dmitry Kilev

Tags

Fashion & Apparel

Published

11/01/2026
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Why minimal pharma aesthetics outperform overdesigned supplement labels

(02)

In the world of pharmaceuticals and supplements, where the stakes are high and trust is paramount, the visuals often tell a deeper story than the words ever could. Minimalist aesthetics are not just a design choice; they are a smart branding strategy that outperforms the chaotic overdesign seen in many supplement labels. As the founder […]

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Author

Dmitry Kilev

Tags

Healthcare & Pharma

Published

10/01/2026
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High-contrast label-first brand signals for supplements

(03)

In the zeal to stand out in the crowded supplement market, many brands seem to chase elusive trends rather than establishing themselves with a strong, recognizable identity. High-contrast label-first brand signals can mean the difference between blend-in and stand-out. In an industry where consumers are increasingly overwhelmed by choices and misinformation, establishing a brand that […]

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Author

Dmitry Kilev

Tags

Healthcare & Pharma

Published

10/01/2026
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How packaging influences repeat purchases through clarity

(04)

In the competitive realm of consumer goods, where a mere glance can dictate buying habits, packaging emerges as an unsung hero in the narrative of repeat purchases. It’s an all-important touchpoint nudging consumers toward the cart—yet its influence extends far beyond aesthetics. Packaging isn’t just about enclosing a product; it’s the frontline communicator of your […]

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Author

Dmitry Kilev

Tags

FMCG & Food Products

Published

09/01/2026
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