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Take a look at our Blog articles from Kilev lab

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Packaging design for craft chocolate brands

(01)

In the world of craft chocolate, where every bar tells a story and each flavor is an adventure, packaging design plays an undeniable role in how consumers perceive your brand. Let’s face it: in a crowded marketplace filled with artisanal offerings, beautiful packaging isn’t just a bonus; it’s essential to stand out. A well-crafted package […]

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Author

Dmitry Kilev

Tags

Packaging

Published

11/11/2025
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How to build a strong brand identity in 2025

(02)

As we step into 2025, the branding landscape is evolving at a dizzying pace. Trends come and go like flash floods, but one thing remains constant: a strong brand identity is the bedrock of any successful business. If you think you can merely slap on a logo and call it a day, I’m afraid you’re […]

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Author

Dmitry Kilev

Tags

Brand Identity

Published

10/11/2025
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How to create a professional brandbook for your business

(03)

In the fiercely competitive arena of modern business, your brand isn’t just a logo or a catchy tagline; it’s a carefully architected story that resonates across markets and cultures. A professional brandbook is your ultimate guide, a meticulous compass that helps steer your branding efforts toward a coherent and compelling identity. Let’s dive into the […]

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Author

Dmitry Kilev

Tags

Brandbook

Published

07/11/2025
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Branding a cosmetics brand: how to stand out in a world where everything is beautiful

(04)

Cosmetics is an industry of illusions. Promises, packaging, textures, names — all of it sells a dream of beauty, care, and a “life like in the commercial.” But whether it’s a shelf in a store, a product card, or a blogger’s story — one thing decides everything: the brand. And if a brand has no […]

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Author

Dmitry Kilev

Tags

Brand Identity

Published

06/11/2025
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