brief-identity - Kilevlab

A brief for the development of corporate identity at the KILEV LAB

Are you ready to create a style that works for you? At Kilev Lab, we believe that corporate identity is not just a logo and colors, but a tool for conscious positioning and growth. We approach each project in depth: we study, feel, structure, and transform meanings into a visual system that works at your level.

If you are looking for partners who think strategically, respect aesthetics, and definitely know how to “get to the point” — you have come to the right place.

📩 Fill out a brief and let’s discuss how to make your brand brighter, stronger and more recognizable. We will contact you soon to get to know you and clarify the details.

Brief identity form

Block 1. GENERAL INFORMATION

1.1 Company name (in Russian / English):

1.2 Is there a transcript or a history of the name?

1.3 Field of activity, services/products:

1.4 How does the company differ from its competitors?

1.5 Geography of work:

1.6 Who are the founder/founders? Do I need to reflect my personality in style?

Block 2. GOALS AND OBJECTIVES

2.1 What do you want to receive based on the results of your work?

2.2 What tasks should the corporate identity solve?

2.3 What does it already have (logo, guide, website)? What’s wrong with that?

Block 3. AUDIENCE

3.1 Who is your target audience? (Age, gender, profession, interests, income level)

3.2 What pains and needs do you cover for clients?

3.3 What should be the image of the brand in the eyes of the target audience?

Custom option

3.4 Who exactly do you NOT want to work with?

Block 4. COMPETITORS AND REFERENCES

4.1 Who are your main competitors?

4.2 Examples of identities that are close to you: (Behance / Pinterest / links)

4.3 What styles, colors, and elements do you definitely dislike?

Block 5. THE CHARACTER AND TONE OF THE BRAND

5.1 Introduce your brand as a person — who is it?(age, behavior, character)

5.2 How does the brand “talk”?

Other

5.3 Three adjectives that best describe a brand:

5.4 What emotions should a style evoke?

Other

Block 6. VISUAL PART

6.1 Preferred colors:

6.2 Colors that are excluded:

6.3 Suggestions on typography, illustrations, and style:

Block 7. INTEGRATION INTO THE INTERIOR/EXTERIOR

7.1 Is the interior or facade currently being developed?

7.2 Is it necessary to integrate corporate identity into:

Block 8. BRANDED MEDIA

8.1 Digital:

Other

8.2 Printed and physical:

Other

Block 9. ORGANIZATIONAL ISSUES

9.1 Deadlines by which you want to receive the result:

9.2 Preliminary budget (optional):

9.3 Format of work:

Other

9.4 Who makes the decision and agrees on the outcome? (Name, position, contact)

Block 10. ADDITIONAL INFORMATION

10.1 Is there anything that we haven’t asked, but is important for the project?

10.2 Will I need to upload the result to my brandbook?

Block 11. CONTACTS

Free comment

Your name

WhatsApp number

E-mail

Preferred communication method

A brief for the development of corporate identity at the KILEV LAB

Block 1. GENERAL INFORMATION

Block 2. GOALS AND OBJECTIVES

Block 3. AUDIENCE

Block 4. COMPETITORS AND REFERENCES

Block 5. THE CHARACTER AND TONE OF THE BRAND

Block 6. VISUAL PART

Block 7. INTEGRATION INTO THE INTERIOR/EXTERIOR

Block 8. BRANDED MEDIA

Block 9. ORGANIZATIONAL ISSUES

Block 10. ADDITIONAL INFORMATION

Block 11. CONTACTS

LET’S TALK ABOUTYOUR PROJECT.

LET’S TALK ABOUT
YOUR PROJECT.