brief-brandbook - Kilevlab

Brief for brandbook development at KILEV LAB

Are you ready to turn your style into a system that works? A brandbook is not just a document. This is the language your brand speaks. It allows the team, contractors, and partners to see the brand in the same way — clearly, beautifully, and confidently. At Kilev Lab, we don’t just collect colors and fonts — we design a clear, flexible, working system that will be relevant today and in a few years. We pack wisely. We’re thinking about the details. We do it with our hearts.

Brief brandbook form

Block 1. GENERAL INFORMATION ABOUT THE BRAND

1.1 Company/Brand name

1.2 Does the name have a story/meaning? Should this be reflected in the brandbook?

1.3 Field of activity, key products/services:

1.4 How do you differ from your competitors?

1.5 Business geography:

Other

1.6 What is the current stage of the brand:

Block 2. GOALS AND OBJECTIVES

2.1 Why do you need a brandbook?

Custom option

2.2 How will the brandbook be used?

Custom option

2.3 Who will be the main user of the brandbook?

Multiple roles (please specify)

Block 3. BRANDBOOK CONTENT

Which sections are important to you (check the appropriate one):

3.1 Mandatory sections:

3.2 Additional information:

Specify what else is important to include

Block 4. VISUAL BASE

4.1 Does the Identity already exist?

4.2 Do I need to adapt the existing brandbook identity?

4.3 Is there already a guide on the tone of communication or brand descriptions?

Yes

Need help with development

4.4 Are there any brandbook references that you like?

Block 5. ORGANIZATIONAL ASPECTS

5.1 Deadlines:

5.2 Budget (optional):

5.3 What brandbook format do you need?

PDF

Printed document

Interactive version

5.4 Are you planning to train employees to work with the brandbook?

Yes

Haven’t decided yet

5.5 Who makes decisions on the project?

Block 6. ADDITIONAL INFORMATION

Is there anything we haven’t asked, but it’s important?

Where will the brandbook be used first (inside, at conferences, in tenders, in packaging, etc.)?

Block 7. CONTACTS

Your name

WhatsApp number

E-mail

Preferred communication method