brief-package - Kilevlab

Brief for the development of packaging design at KILEV LAB

Important: the Kilev Lab agency develops only the external packaging design (graphics, fonts, composition, label design). We do not design the shape of a bottle, jar, or box, and we do not manufacture packaging.

Do you want a logo that will become the foundation of a strong brand for years to come? At Kilev Lab, we don’t make random signs. We listen to the essence, explore the context, and look for a form that will work on any scale — from an avatar to packaging, from a business card to a billboard.

We will help you create a logo that:

It is connected to your audience
looks modern and appropriate
And can withstand any media — digital and printed

Brief package form

Block 1. GENERAL INFORMATION ABOUT THE BRAND

1.1 Company/Brand name:

1.2 Brief description of the product:

1.3 What category does the product belong to?

Other

1.4 What is the uniqueness of the product?

1.5 Geography of sales:

1.6 Price segment:

Block 2. GOALS AND OBJECTIVES

2.1 What do you want to get as a result of your work?

2.2 What is the most important thing that packaging should convey?

Custom option

2.3 What tasks should packaging solve?

Custom option

Block 3. PRODUCT AND PACKAGING

3.1 What kind of packaging is used?

Other

3.2 Who develops the packaging itself (shape, size, materials)?

3.3 What are the technical limitations of the layout?

3.4 Which elements are required to be placed?

Block 4. VISUAL STYLE

4.1 Do you already have a corporate identity?

4.2 What associations should a design evoke?

4.3 Are there any visual references/examples of packages that you like? (links, pictures, Pinterest, Behance, etc.)

4.4 Are there any design examples that you don’t like?

4.5 Colors / style that you definitely want to use:

4.6 Colors / styles to avoid:

Block 5. ORGANIZATIONAL ISSUES

5.1 What materials will you provide to get started?

Other

5.2 In what format is the final file needed?

5.3 What is the deadline for preparing the design?

5.4 Are you planning to launch a product line?

Yes

Possibly

5.5 How many SKUs (products) are planned in the line?

5.6 Who makes the final decision on the project?(Name, position, contact)

Block 6. ADDITIONAL INFORMATION

What else is important to know before starting work?

! Please attach everything that might be useful: the old logo, the mudboard, references, screenshots, corporate identity, website, descriptions, mood, visual desires.

Block 7. CONTACTS

Your name

WhatsApp number

E-mail

Preferred communication method

Brief for the development of packaging design at KILEV LAB

Block 1. GENERAL INFORMATION ABOUT THE BRAND

Block 2. GOALS AND OBJECTIVES

Block 3. PRODUCT AND PACKAGING

Block 4. VISUAL STYLE

Block 5. ORGANIZATIONAL ISSUES

Block 6. ADDITIONAL INFORMATION

Block 7. CONTACTS

LET’S TALK ABOUTYOUR PROJECT.

LET’S TALK ABOUT
YOUR PROJECT.