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Preserve the Japanese cultural code in the rebrand while making it globally clear, modern, and internationally competitive. It was essential to communicate a premium, future-focused, technologically advanced brand image. The client also wanted to integrate the katana (Japanese sword) metaphor as a symbol of precision, mastery, and inner strength.
Client
NINSURO
Industry
Cosmetics
Published
©2025
Outcome At KILEV LAB, we created a minimal, premium logo and a unified visual identity system.
We reimagined the katana as a blooming flower, turning it into the core Key Visual—poetic, minimal, and sharp in meaning. Red became the main accent, a deep, intense traditional Japanese tone symbolizing strength and craft, paired with a subtle genomic motif reflecting inner code and evolution. The identity was built like a visual haiku: calm in form, bold in character, globally clear in execution. The result is authentic in soul, modern in structure, and memorable in impact.
Impact
In 2025, NINSURO is entering the international market. According to the client, the updated identity helped the brand look more mature, technologically credible, and globally competitive, strengthening trust and establishing a solid foundation for scaling across cultures and sales channels.
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