Take a look at our Blog articles from Kilev lab
Why “Beautiful” Websites Don’t Convert — And What Does
Every year, websites get more polished. Better typography. Smoother animations. Cleaner layouts. And yet, many businesses quietly face the same problem: traffic grows, but leads don’t. This creates a dangerous illusion. Owners assume the site is “working” because it looks professional. Designers feel successful because the visuals are impressive. Meanwhile, sales teams keep saying the […]
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Designing Websites for Lead Generation, Not Just Aesthetics
For years, businesses have treated websites as digital brochures. Beautiful, polished, and often completely ineffective. In 2026, that mindset is no longer just outdated — it’s expensive. A modern website is not a design object. It is a lead acquisition system. And when aesthetics are prioritized without strategy, the site may look impressive while quietly […]
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Landing Page UX: How High-Converting Pages Are Actually Built
Most landing pages don’t fail because of bad visuals.They fail because they’re built backwards. In my practice, I regularly see landing pages that look modern, clean, and expensive — yet barely convert. The reason is simple: they were designed as pages, not as decision environments. A high-converting landing page is not a layout. It’s a […]
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How Website Design Influences Trust, Credibility, and Buying Decisions
In theory, people like to believe they make rational buying decisions. In practice, most decisions are emotional first and logical second. And in the digital space, website design is often the very first signal that shapes this emotional response. Long before a visitor reads your copy, checks your prices, or compares features, they subconsciously answer […]
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