Take a look at our Blog articles from Kilev lab
Why minimal pharma aesthetics outperform overdesigned supplement labels
In the world of pharmaceuticals and supplements, where the stakes are high and trust is paramount, the visuals often tell a deeper story than the words ever could. Minimalist aesthetics are not just a design choice; they are a smart branding strategy that outperforms the chaotic overdesign seen in many supplement labels. As the founder […]
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High-contrast label-first brand signals for supplements
In the zeal to stand out in the crowded supplement market, many brands seem to chase elusive trends rather than establishing themselves with a strong, recognizable identity. High-contrast label-first brand signals can mean the difference between blend-in and stand-out. In an industry where consumers are increasingly overwhelmed by choices and misinformation, establishing a brand that […]
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How packaging influences repeat purchases through clarity
In the competitive realm of consumer goods, where a mere glance can dictate buying habits, packaging emerges as an unsung hero in the narrative of repeat purchases. It’s an all-important touchpoint nudging consumers toward the cart—yet its influence extends far beyond aesthetics. Packaging isn’t just about enclosing a product; it’s the frontline communicator of your […]
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Hero-product identity systems for single-product supplement brands
In a market inundated with diverse offerings, a single-product supplement brand stands at a proverbial crossroads: how to forge a hero-product identity that captivates and converts? Contrary to popular belief, the essence of branding isn’t merely about slapping a glittering logo on a product; it’s about crafting an experience, an identity that resonates with the […]
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