Take a look at our Blog articles from Kilev lab
How to create a professional brandbook for your business
In the fiercely competitive arena of modern business, your brand isn’t just a logo or a catchy tagline; it’s a carefully architected story that resonates across markets and cultures. A professional brandbook is your ultimate guide, a meticulous compass that helps steer your branding efforts toward a coherent and compelling identity. Let’s dive into the […]
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Branding a cosmetics brand: how to stand out in a world where everything is beautiful
Cosmetics is an industry of illusions. Promises, packaging, textures, names — all of it sells a dream of beauty, care, and a “life like in the commercial.” But whether it’s a shelf in a store, a product card, or a blogger’s story — one thing decides everything: the brand. And if a brand has no […]
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What is a brandbook and why your company needs one
In an increasingly competitive marketplace, having a cohesive brand identity is no longer optional; it’s essential. A brandbook functions as the cornerstone of that identity, providing a definitive guide to your brand’s visual and verbal communication. But what exactly is a brandbook, and why should your company invest in one? Let’s navigate this crucial component […]
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Visual identity essentials for international brands
In an ever-connected world, brands no longer just signify a company; they embody a promise, a lifestyle, and often, a community. For international brands, visual identity becomes a strategic tool—not merely an aesthetic choice, but a vital component shaping perception across diverse cultures and markets. Crafting a robust visual brand identity should be at the […]
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