Take a look at our Blog articles from Kilev lab
Branding an Airline: From Coral Atolls to the Aircraft Fuselage
How KILEV LAB Developed Identity Systems for FlySeaHorse Maldives and Shohin Airlines When a brand is meant to fly at 30,000 feet, branding is no longer just about aesthetics.It becomes a matter of scale, safety, recognition — and ambition. Airline branding is one of the most complex identity challenges a design studio can take on. […]
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Why We Built KILEV AI — and Why Brand Core Comes First
Over the years of running KILEV LAB, we repeatedly faced the same situation. Proper branding takes time.Research, strategy, alignment, iterations — this is how branding should work.And this is exactly why high-quality branding is expensive. But reality often looks different. Startups, founders, small teams — and sometimes even large companies at early stages — came […]
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Why Website UX Is Becoming a Competitive Advantage in Digital Markets
For years, businesses treated website user experience (UX) as a supporting detail — something to refine after the design was approved or once traffic started growing. That mindset no longer holds. Today, UX is not decoration. It’s infrastructure.And in increasingly crowded digital markets, it’s becoming one of the few remaining true competitive advantages. Digital Markets […]
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Scalable Web Design Systems: UX for Growing Businesses
At the early stage of a business, a website is often treated as a one-time deliverable. Launch fast, look decent, move on. But once a company starts growing—adding services, entering new markets, hiring teams, increasing marketing spend—the website quietly turns into infrastructure. And if that infrastructure isn’t designed to scale, it starts slowing everything down. […]
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