Chapter 18. Social Media Branding

Social media has provided businesses with the opportunity to engage in two-way communication with their customers and receive valuable feedback about the quality of their products and services. Social media branding has become widely utilized, as essentially every page on social media is just a landing page following a specific template.

The profile picture, profile description, brand elements in visual posts, and a distinctive tone of voice in customer communication are all branding tools aimed at highlighting the target audience to which they are directed, setting the brand apart from competitors, and conveying the benefits, advantages, and values of the brand. Creating a creative concept for managing social media accounts involves the tasks of establishing a desired brand image formulated in a meaningful platform, along with developing a unique design.

This also includes creating videos and creatives that pursue the same objectives.