Let's take the globally recognized "Red Cross" or WFP (World Food Programme) as bright examples, where the idea embodied in the symbol unites people altruistically to help others, unfamiliar to them, out of humanitarian motives. Could these organizations exist without well-defined values, symbols, and identity systems that make them recognizable worldwide? Perhaps yes, but would they become global entities? Certainly not. Branding is not a mandatory condition for a company's operation; it is a tool for effectiveness in achieving the organization's goals, be it profit generation or redistributing benefits.