Chapter 7. Mood Board

As of now, we don't know whether you will be designing your logo yourself or hiring a designer. I'll provide you with the freelancer selection algorithm in the relevant chapter. In any case, it's a good idea to create a mood board with images to determine how you envision your future brand.
This will also help you in the future when formulating the design brief for the designer. Instead of explaining what you want visually, you can send the designer a link to the mood board created on Pinterest. I highly recommend this free and convenient service. Visit the platform, register, and start pinning images according to your taste. Include colors, shapes, illustrations, logos, and symbols that you like. Pinterest's search bar allows you to input words in both Russian and English, so take the time to explore the results for different queries.
Here are examples of mood boards I created for the brand of anti-flea chips and the children's event organization
Create a mood board for your brand on the Pinterest platform.
Mood Boards and Sketches: Key Tools for Effective Communication with the Client in Successful Logo and Identity Design
During the process of logo and identity design, communication with the client plays a crucial role. To effectively understand and realize their preferences and expectations, it is essential to use tools that help visualize and discuss ideas and concepts. Two key tools for this purpose are mood boards and sketches. They allow creating visual materials that facilitate more productive interactions with the client and also help save time on approvals and project implementation.
1. Mood Board: Visual Representation of Ideas
  • Setting the mood: A mood board is a collage of images, textures, color palettes, and other elements that reflect the brand's concept and mood. It helps the client better understand the proposed idea and visualize it in context.
  • Visual consistency: A mood board helps create a unified visual guide that serves as the basis for further design development. It enables the client to see how different elements will come together and how they fit into the overall brand concept.
  • Collective understanding: A mood board provides a clear picture of the client's visual preferences and allows the design team and the client to speak the same language. This helps avoid misunderstandings and improves communication throughout the development process.
2. Sketches: Materializing Ideas into Concrete Forms
  • Visual representation: Sketches allow for a more concrete visualization of ideas and concepts. They help the client see how the logo and identity will look in reality and how they can be applied across various media.
  • Rapid prototyping: Sketches enable quick and easy creation of preliminary design concepts. They serve as the basis for discussion and obtaining feedback from the client. This allows for rapid iteration and necessary adjustments, saving time and resources.
  • Visual alignment: Sketches help the client and designers explore different design options and alternatives. They provide a foundation for discussion and decision-making based on visual perception. This helps achieve consensus and unity regarding the final design.
  • Time and resource savings: Using sketches in the design process helps avoid unnecessary expenses on creating full-fledged design mock-ups. They are a faster and more accessible way to present and discuss ideas, thus saving time and energy.
3. The role of Midjourney in developing sketches and saving resources
  • Midjourney is an innovative platform that provides tools for interacting with the customer and creating design sketches. It provides a convenient environment for sharing ideas, comments and suggestions.
  • Fast and efficient approval process: Midjourney allows the customer to view and comment on sketches in real time. This reduces the time for feedback and approvals, simplifies the decision-making process and improves communication between the customer and designers.
  • Resource savings: Using Midjourney allows you to reduce the cost of printing physical layouts, delivery and storage of materials. All interaction and information exchange takes place in electronic form, which saves time and resources..
The mudboard and sketches are important tools in the process of developing a logo design and identity. They allow you to visualize ideas, discuss various options and concepts, provide visual coordination and contribute to saving time and resources. At the same time, using the Midjourney platform greatly facilitates the process of development, information exchange and interaction with the customer. It provides a convenient environment for sketching and discussing design ideas in real time, which contributes to more effective coordination and speeds up the decision-making process.

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