Brief for the development of a brand platform
At KILEV LAB, we are developing a brand platform as the strategic foundation of the brand.
This is a key document that helps to bring together in one place everything that makes your brand whole, meaningful and distinguishable from competitors.
The brand’s platform includes
- Market positioning
- Brand values and character
- Description of the target audience
- A unique value proposition
- Competitive environment and points of adjustment
This structure forms the basis of all further decisions, from naming to visual identity and communication.
If you have already started work on the platform or have developments, attach them to the brief. If not, we will help you formulate everything together.
