Naming brief

We recommend taking the brief filling process seriously and providing as detailed responses as possible. The more responsibly you approach this task, the more productive the outcome of our collaboration will be.

About the Company

Customer Age Groups

You can choose multiple answer options.

Under 18 years old
18-25
25-40
40 and above

Audience Psychographics

What qualities should your company be associated with?

Status characteristic / price segment

Luxury (prestigious products)

Premium class (status products)

Middle class (quality at a reasonable price)

Economy class (low-price category)

Name Language

You can choose multiple answer options.

English
Other

Distribution / Scope of Interests

You can choose multiple answer options.

International
Federal
Regional
Local

Which existing names do you like?

Which existing names do you NOT like?

Specify the main themes that should be reflected in the name.

Planned, desired reaction of the target audience, emotions/impressions evoked.

Metaphorical or direct?

What is required from the name

Traditionality

Creativity

Imagine a color that can characterize the name.

Which movie emotionally and narratively aligns with the companys message and name?

How would your customer describe this product to another customer?

Describe your company in three adjectives.

Is the use of neologisms or abstractions allowed?

For example, words like Xerox, Yandex, etc.

Yes

No

Your Name

WhatsApp number

E-mail

Preferred communication chanel

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