We have been approached by a real estate development company from Dakar, Senegal. Given our series of successful cases with developers this summer, we are receiving more and more orders in this field. The task is to create branding for a luxury apartment complex by the sea in Dakar. We have taken on this project with enthusiasm.
The client initially specified that in their mind, the logo should be simple and minimalist, reflecting proximity to the sea and a relaxing atmosphere. We did not experiment much with metaphor, using the wave silhouette in various interpretations, and our vision of the brand's main colors at this stage of development.
Logo options
Approved logo
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Brand Identity
It turned out warm and maritime. The client provided a presentation of the famous Dubai Address project as a reference, and we took the simplicity from it and added unique corporate elements. The client was satisfied with the corporate style we developed.