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CoCoCo is a multifunctional space that combines a creative studio, photo area, dress rental, and beauty salon. Positioned as a hub for photo shoots and event preparation, the space specializes in helping women get ready for important occasions, including weddings. Our task was to create a bright, trendy, and versatile brand identity, centered around a distinctive logo system and a vibrant visual style.
Client
CoCoCo
Industry
Creative & Beauty Services
Published
©2021
Brand Identity A timeless and adaptable identity for diverse visual storytelling
Although the identity was developed in 2021, it still feels modern and relevant today. We designed the system to be adaptable for a wide variety of visual contexts, knowing that numerous photographers would work within the brand’s ecosystem. The identity balances boldness and universality, ensuring it complements diverse photographic aesthetics while maintaining recognizability.
Impact
The new brand identity allowed CoCoCo to stand out as a stylish and contemporary creative space. Its adaptability across different media and photography styles reinforced the brand’s positioning as a trusted destination for event preparation and creative expression, while the vibrant style continues to look fresh and on-trend even years after its launch.
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