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The company is a brand in the interior solutions segment, aiming to stand out in a competitive environment with a modern and accessible identity. For EcoRoom we developed packaging design, corporate style, and a full brand book, based on competitor research and the client’s request for strong visual differentiation.
The result included two product lines — the core budget-friendly EcoRoom and the eco-focused EcoRoom OnlyEco. Both feature a bright, colorful, and graphic visual language that enhances recognition and builds a strong, memorable presence.
Client
EcoRoom
Industry
Interior & Home Solutions
Published
©2023
Brand Identity A clear and distinctive identity for versatile eco-conscious branding
The EcoRoom brand identity was built around clarity and graphic expression, with a focus on differentiation from existing competitors. We created a visual system that balances accessibility with a strong design language, bringing consistency across packaging, corporate style, and brand book. The two product lines — EcoRoom and EcoRoom OnlyEco — were developed with distinct yet connected aesthetics, reinforcing the brand’s versatility and positioning.
Impact
This identity highlights EcoRoom as a bright and memorable brand within the finishing materials segment. The use of bold colors, playful graphic forms, and clear structure enhances recognition, builds trust with consumers, and ensures that both product lines stand out on shelves while maintaining a cohesive brand presence.
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