The company is a producer of nutritional supplements, covering a wide range of products from multivitamins for women and sleep-support formulas to specialized tests for animals. Imbian approached us with the task of redesigning their logo and creating packaging design for over 12 supplement lines, each with different functional purposes.
Client
Imbian
Industry
Nutritional Supplements / Health & Wellness
Published
©2022
Brand Identity A unified and accessible identity for diverse nutritional solutions
The Imbian redesign unified its diverse nutritional supplements under one brand identity. We crafted a visual system with a new logo, packaging, and materials, balancing science and accessibility. Each of the 12+ product lines, from multivitamins to sleep and animal health, has a unique design tied to the core brand. The brand book and catalog ensure consistent communication.
Impact
This new identity positions Imbian as a trusted and modern player in the nutritional supplements industry. The unified system strengthens recognition across multiple product categories, builds credibility with consumers, and provides flexibility for future portfolio expansion, while ensuring a strong and memorable presence in both retail and professional markets.
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