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Monokom, a construction company specializing in formwork systems and monolithic works, approached us with the task of developing a brand name suitable for trademark registration. The name needed to sound modern, confident, and professional, reflecting the company’s engineering expertise and scale of projects. Along with the naming, we created a visual identity that clearly differentiates Monokom from other construction companies in the market.
Client
MONOKOM
Industry
Construction
Published
©2023
Brand Identity Bold Industrial Identity with a Strong Visual Contrast
For Monokom, we developed a distinctive visual identity built around a black, white, and red color palette. After analyzing the competitive landscape, we found that most construction companies relied on blue, green, or orange tones, so this contrast became a clear point of differentiation. The bold red-white-black combination feels sharp and confident, while selective photo treatment — highlighting key elements in red against monochrome imagery — creates a recognizable and memorable visual language that sets the brand apart within the construction industry.
Impact
As a result of the rebranding, the company gained a bold, confident, and highly recognizable visual identity that clearly stood out in the construction market. Over the following one to two years, this helped secure a significant number of new contracts and substantially strengthen the brand’s market position. A few months ago, the Monacom team shared their results with us, expressed their appreciation, and left a detailed positive testimonial about our collaboration.
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