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MRF is a contemporary fashion brand that blends national identity with a modern European perspective. The brand follows minimalist design principles and speaks to a style-conscious female audience, balancing restraint, elegance, and relevance. While honoring its cultural roots, MRF expresses them subtly—avoiding literal references in favor of refined details and a timeless, forward-looking aesthetic.
Client
MRF
Industry
Fashion
Published
©2025
outcome A Versatile Identity with a Distinct Voice
As a result, we created a strong and recognizable visual identity designed to work seamlessly across different contexts and color palettes. The system performs equally well in both international and local markets, maintaining clarity, consistency, and a contemporary fashion presence.
Impact
Through a refined set of visual elements, the identity carries a distinctive signature while subtly referencing cultural roots without relying on direct or literal symbolism.
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