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Permata Hati is a network of clinics, laboratories, and pharmacies located in Sumatra, Indonesia. The name translates from Indonesian as “Heart’s Treasure”, symbolizing the brand’s mission to support women before, during, and after pregnancy. We carried out a complete logo redesign, created a new corporate identity, and developed interior design concepts for the clinics’ reception areas.
Client
Permata Hati
Industry
Healthcare & Pharmaceuticals
Published
©2023
Design Direction A warm and nurturing identity celebrating motherhood
The design direction focused on tenderness, care, and the joy of motherhood. We chose a calm, soothing color palette to reflect warmth, safety, and trust, while a distinctive key visual unified the identity across all brand touchpoints. Interior solutions were developed to emphasize comfort and professionalism, ensuring mothers and families feel welcomed and supported.
Impact
The renewed identity positions Permata Hati as a trusted partner for mothers and children. By combining emotional resonance with professional aesthetics, the brand achieved stronger recognition and built a reassuring image. The visual system not only reflects the clinics’ specialization but also celebrates the intimate journey of motherhood with sensitivity and respect.
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