StopExpress is a modern convenience store chain inspired by well-known formats such as 7-Eleven and FamilyMart. The client’s goal was to create a friendly and eye-catching visual identity that would instantly stand out and reflect the concept of “on-the-go” shopping. Our team developed a distinctive logo, identity system, and brand book built around speed, accessibility, and recognizable color codes that capture the energy of everyday movement.
Client
StopExpress
Industry
Retail
Published
©2021
Brand Identity Dynamic Visual Language of Motion and Convenience
We used the idea of motion and convenience as the core of the visual language. Dynamic shapes inspired by racing carts and shopping trolleys convey energy and spontaneity, while the bold green and red palette, reimagined in new tones, differentiates the brand from typical retail competitors. The resulting design feels fast, friendly, and functional, perfectly matching the brand’s service-station setting.
Impact
The identity positioned StopExpress as a fresh and energetic player in the convenience retail market. Its bright, dynamic visuals ensure instant recognition for travelers and commuters, while the playful motion-driven style adds emotional warmth to a highly practical format. The system scales easily across signage, packaging, and digital media, building a strong and memorable visual presence at every stop.
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