INTERSHOP INNOVATION EXPO

Brand IdentityBrandbookIdentityNamingPackaging

INTERSHOP is the largest business platform in the retail sector, uniting companies from Russia and BRICS countries. It is a place where leaders in trade, innovation, and partnerships converge. The brand serves as a hub for cultural and technological exchange, showcasing the best achievements in goods and services across global markets.

Client

INTERSHOP

Industry

International Retail & Trade Platform

Published

Brand Identity A vibrant and magnetic identity for global trade and collaboration

The key metaphor of the logo is the “point of attraction” — a symbol of magnetism and energy, representing new trading opportunities and international collaboration. Designed in a modern, slightly asymmetric style, it conveys openness, flexibility, and connection.

For the 2025 rebranding, we aimed to create an ultra-bright, trend-driven identity. Gradients became a central element, with yellow as the core color — not as a symbol of the sun, but as a pulse of young, vibrant energy. Combined with green transitions, the palette communicates vitality, growth, and ambition. The design feels fresh, international, and in tune with global visual trends.

Impact

We developed powerful key visuals with a strong international character, emphasizing INTERSHOP as a truly universal platform for entrepreneurs worldwide. The new identity not only stands out visually, but also strengthens the brand’s positioning as a dynamic and modern hub for trade, cultural dialogue, and innovation.