Packaging Design Selected Works

Kilev Lab | 2023–2025

In this article, we present a curated selection of packaging and label design projects developed by Kilev Lab between 2023 and 2025. The works span multiple categories, with a strong focus on fast-moving consumer goods, where packaging plays a decisive role in perception, differentiation, and sales performance.

This is not just a visual showcase. Behind every project stands strategic thinking, audience research, and a clearly defined communication direction.

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Our Approach to Packaging Design

At Kilev Lab, packaging design always begins with strategy. We do not start with visuals — we start with the brand platform.

First, we define the target audience: their expectations, behavioral patterns, price sensitivity, emotional triggers, and buying context. Then we build a visual language that creates a storytelling framework and establishes a strong communication bridge between the product and its consumer.

Every element — color system, typography, composition, illustration style, graphic rhythm, hierarchy — is driven by positioning. The goal is simple: packaging must not only look attractive but work effectively both on the shelf and in digital environments.

Without understanding the reasoning behind each design decision, it is difficult to fully evaluate the depth of the work. Nevertheless, this selection demonstrates the level of graphic execution and design thinking that aligns with high international standards.

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Selected Projects

Avanti Pasta Factory

Packaging design developed based on references from Italian design traditions. The task was to create a refined yet accessible visual identity for a pasta manufacturer, balancing authenticity with shelf visibility.

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“Vershina Vkusa” (The Top of Taste)

A packaging concept for frozen ready-to-cook products. The focus was on appetite appeal, clarity of category communication, and trust-building visual cues for everyday consumers.

Miratorg Sandwiches

Packaging design for sandwiches developed for Miratorg. The challenge was to integrate strong brand recognition with product-level differentiation within a competitive retail environment.

Ezen Fir Hydrolate Soft Drinks

Packaging design for a line of non-alcoholic beverages based on fir hydrolate. The visual direction emphasized natural origin, freshness, and a distinctive botanical positioning.

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Gorevoy / Chock It Up Chocolate Line

Packaging design for a milk chocolate line with various flavor additions under the Gorevoy brand, sub-brand Chock It Up. The system required a scalable design logic that could accommodate multiple SKUs while maintaining strong shelf recognition.

Crystea Iced Tea

Packaging design for iced tea beverages. The visual strategy focused on refreshment cues, dynamic composition, and modern category aesthetics.

Seven Liquid

Packaging design for vape liquid developed for a client based in Jakarta. The project required bold visual identity, strong brand presence, and compliance with category-specific constraints.

Triskor Sulfate Fertilizers

Packaging design for a line of sulfate fertilizers. The task involved translating technical product characteristics into a clear, trustworthy, and structured visual system suitable for agricultural retail.

Explore More

You can view the full visual breakdown of these projects in our Packaging Design section within our portfolio.
👉 Case Study

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A broader range of our works is also available on Behance. Several projects have been featured and have received industry recognition, including highlights in Branding categories and AI-driven illustration showcases.

👉 Behance

More projects and case studies are available in our full portfolio.