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The company is a multifunctional association, engaged in the production and supply of roller shutters and
related solutions. Rolsten provides reliable and modern systems for security, shading, and energy
efficiency, serving both residential and industrial sectors.
Client
Rolsten
Industry
Industry construction
Published
©2024
Design Direction The goal was to create a light, modern, and technology-inspired brand identity that conveys precision
and reliability in the construction industry
The Rolsten logo is built on a minimalist typographic approach, with a distinctive and graphic treatment of
the letter R, which became a recurring design element across the entire identity system. The color palette
— bronze-gold, metallic accents, graphite gray, and light gray on a clean white background — reinforces
the sense of innovation, engineering, and premium quality.
The corporate identity extends across business cards, letterheads, presentations, packaging, and digital
media, ensuring a consistent and versatile brand presence.
Impact
This brand identity positions Rolsten as a modern and reliable player in the construction industry,
highlighting its focus on technology, precision, and premium quality. The distinctive use of the graphic “R”
element and a light, metallic-inspired palette enhance recognition, strengthen trust in B2B partnerships,
and support the brand’s strategic differentiation in the market.
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