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Champion Tennis Club came to KILEV LAB to develop a complete visual identity and brand book for a modern tennis club. Although the name could not receive trademark protection, the brand needed to express the confidence, movement and joy of tennis.
Client
Champion Tennis Club
Industry
Sports & Recreation
Published
©2020
Design Direction A fresh yet timeless tennis identity — classic in spirit, distinctive in character.
We created a bright, energetic visual system designed around movement, ambition and the excitement of competition. Contemporary graphic elements, expressive typography and a disciplined colour palette form a flexible identity across club communications, merchandise and a complete brand book.
Impact
The new identity gives Champion Tennis Club a confident, motivating presence that speaks to children, teenagers and adults discovering the game. By combining a clear visual language with an optimistic sporting spirit, the brand helps promote tennis culture and supports every player’s journey from a first serve to bigger goals.
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