Share
Permata Hati is a network of clinics, laboratories, and pharmacies located in Sumatra, Indonesia. The name translates from Indonesian as “Heart’s Treasure”, symbolizing the brand’s mission to support women before, during, and after pregnancy. We carried out a complete logo redesign, created a new corporate identity, and developed interior design concepts for the clinics’ reception areas.
Client
Permata Hati
Industry
Healthcare & Pharmaceuticals
Published
©2023
Design Direction A warm and nurturing identity celebrating motherhood
The design direction focused on tenderness, care, and the joy of motherhood. We chose a calm, soothing color palette to reflect warmth, safety, and trust, while a distinctive key visual unified the identity across all brand touchpoints. Interior solutions were developed to emphasize comfort and professionalism, ensuring mothers and families feel welcomed and supported.
Impact
The renewed identity positions Permata Hati as a trusted partner for mothers and children. By combining emotional resonance with professional aesthetics, the brand achieved stronger recognition and built a reassuring image. The visual system not only reflects the clinics’ specialization but also celebrates the intimate journey of motherhood with sensitivity and respect.
Take a look at our work Featured case studies
Real estate, tech, fashion, cosmetics — we’ve helped clients across industries create sharp, memorable and legally safe brands
View full portfolio
Balder Luxury Lodge
Kilev Lab Case Study: Logo and visual identity design for a luxury lodge in Lapland, inspired by local culture, heritage, and a premium conservative aesthetic.
View Project
Digital Aura
Naming, Brand Identity & Website for Digital Aura: Industrial Mining Equipment
View Project
NINSURO
Brand Identity for an International Beauty Pro Brand | Brand identity and packaging for professional cosmetics line for nail, hair, and beauty specialists.
View Project
