Share
Redesign the logo and visual identity while preserving the core metaphor—the wolf, symbolizing a man’s wild core that never fully becomes “domesticated.” The client wanted a modern, minimal, confident, and urban visual system that conveys style, contrast, and the quiet call of adventure.
Client
0NOT1
Industry
Fashion
Published
©2025
outcome KILEV LAB developed a minimal and structured logo supported by a coherent visual identity system.
The concept “the wolf always looks into the forest” became the semantic backbone of the design language. The palette was built on black, white, graphite, and gray, with an accent yellow to reinforce energy and character without visual noise. The rebrand delivered a clean, progressive, and competitive visual presence that works naturally across digital and product environments. The wolf metaphor was preserved through composition and meaning rather than literal symbolism or cliché imagery.
Impact
After implementation, the brand’s new visual language started to feel more mature and competitive. The client integrated the identity into their online store and website. According to the founder, the updated look made the brand feel modern, progressive, and bold in character, which positively influenced sales dynamics and overall user experience.
Take a look at our work Featured case studies
Real estate, tech, fashion, cosmetics — we’ve helped clients across industries create sharp, memorable and legally safe brands
View full portfolio
Papaya
Logo redesign and brand identity for a premium Pan-Asian restaurant. A case study by KILEV LAB.
View Project
ESSE
Case study by KILEV LAB: development of brand platform, logo redesign, visual identity system, and comprehensive brand book for ESSE.
View Project
Packaging 2026
In this case study, we have compiled selected works and visuals showcasing our packaging and label design projects developed by our agency from 2003 to 2025.
View Project
