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Redesign the logo and visual identity while preserving the core metaphor—the wolf, symbolizing a man’s wild core that never fully becomes “domesticated.” The client wanted a modern, minimal, confident, and urban visual system that conveys style, contrast, and the quiet call of adventure.
Client
0NOT1
Industry
Fashion
Published
©2025
outcome KILEV LAB developed a minimal and structured logo supported by a coherent visual identity system.
The concept “the wolf always looks into the forest” became the semantic backbone of the design language. The palette was built on black, white, graphite, and gray, with an accent yellow to reinforce energy and character without visual noise. The rebrand delivered a clean, progressive, and competitive visual presence that works naturally across digital and product environments. The wolf metaphor was preserved through composition and meaning rather than literal symbolism or cliché imagery.
Impact
After implementation, the brand’s new visual language started to feel more mature and competitive. The client integrated the identity into their online store and website. According to the founder, the updated look made the brand feel modern, progressive, and bold in character, which positively influenced sales dynamics and overall user experience.
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