Share
In 2023, the client approached us with a clear scope: develop a unique, trademark-ready brand name, along with a logo and full visual identity. A key constraint was the pre-defined color palette — black and orange — set by the client from the start. Our role was to build a distinctive, recognizable system within that palette and ensure the name could be used as a formal trademark.
Client
Digital Aura
Industry
IT
Published
©2023
outcome We created the name Digital Aura and built the logo around a metaphor of data flow — a sense of continuous movement, energy, and structured streaming, reflecting how mining infrastructure operates at scale.
The visual identity was designed to feel contemporary and technical, using gradient accents to add depth and motion while staying consistent with the black-and-orange foundation. As part of the rollout, we also developed the web design so the new identity could live naturally in a digital-first environment and support the brand’s market entry.
Impact
The client integrated the new identity across their коммуникации, prepared the brand for market launch, and built a website based on the designed system. With the updated naming and visuals, Digital Aura entered the market as a more mature, credible, and export-ready brand, presenting its products clearly and consistently to an international audience.
Take a look at our work Featured case studies
Real estate, tech, fashion, cosmetics — we’ve helped clients across industries create sharp, memorable and legally safe brands
View full portfolio
ESSE
Case study by KILEV LAB: development of brand platform, logo redesign, visual identity system, and comprehensive brand book for ESSE.
View Project
Packaging 2026
In this case study, we have compiled selected works and visuals showcasing our packaging and label design projects developed by our agency from 2003 to 2025.
View Project
Balder Luxury Lodge
Kilev Lab Case Study: Logo and visual identity design for a luxury lodge in Lapland, inspired by local culture, heritage, and a premium conservative aesthetic.
View Project
