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In 2023, the client approached us with a clear scope: develop a unique, trademark-ready brand name, along with a logo and full visual identity. A key constraint was the pre-defined color palette — black and orange — set by the client from the start. Our role was to build a distinctive, recognizable system within that palette and ensure the name could be used as a formal trademark.
Client
Digital Aura
Industry
IT
Published
©2023
outcome We created the name Digital Aura and built the logo around a metaphor of data flow — a sense of continuous movement, energy, and structured streaming, reflecting how mining infrastructure operates at scale.
The visual identity was designed to feel contemporary and technical, using gradient accents to add depth and motion while staying consistent with the black-and-orange foundation. As part of the rollout, we also developed the web design so the new identity could live naturally in a digital-first environment and support the brand’s market entry.
Impact
The client integrated the new identity across their коммуникации, prepared the brand for market launch, and built a website based on the designed system. With the updated naming and visuals, Digital Aura entered the market as a more mature, credible, and export-ready brand, presenting its products clearly and consistently to an international audience.
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