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ESSE is a premium architectural bathware brand built around material precision and engineering clarity. We developed a refined brand platform and visual identity system that aligned the brand with the true level of its product — calm, structured, and timeless.
Client
ESSE
Industry
Bathware
Published
©2026
Brand Identity Brand platform, positioning and Structured visual identity system
We analyzed the market and saw that most competitors were selling sanitary products as standalone items, focused only on technical quality. Instead, we repositioned the brand within an architectural context — presenting it as architectural bathware designed to integrate seamlessly into interior projects. To highlight the French Marmaril technology, we translated it into a perception of European precision and refinement, expressing this through the metaphor of perfection in form, inspired by the discipline and elegance of ballet.
Impact
As a result, we created an elegant, light-filled identity infused with premium aesthetics and a clear European sensibility. The visual language feels refined and architectural rather than decorative. The ballerina became the central image of the composition, reinforcing the idea of perfection through form. Together, these elements shaped a cohesive brand expression built on balance, discipline, and architectural elegance.
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