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Cube Apartments Uluwatu is a contemporary oceanfront residential project in Bali, designed for a new generation of surfers, creators, and global nomads. Our task was to develop the branding and visual identity for a lifestyle-driven apartment complex overlooking the Indian Ocean, just steps from Uluwatu’s iconic surf spots and legendary sunset views at Single Fin — capturing the energy of surf culture, tropical light, and the free-spirited rhythm of Bali living.
Client
CUBE Development
Industry
Property
Published
©2023
Outcome We created a brand identity inspired by the breath of the ocean — capturing the fresh Uluwatu breeze, the light of Bali, and the balance between relaxed island living and the energy of surf culture.
The visual system is built on an extended color palette with oceanic shades, soft gradients, and airy contrasts that evoke sea, sky, and sunlight. Geometric elements derived from the “Cube” name were used to express contemporary architecture and a sense of structured futurism, reinforcing the project’s modern and premium character. Through typography, form language, and visual rhythm, the identity communicates high-quality design, architectural confidence, and the lifestyle appeal of a forward-thinking residential complex in one of Bali’s most iconic surf locations.
Impact
Within a short timeframe, we developed a complete brand identity and a full brand book that became the foundation for the project’s launch. Based on this system, an on-site office was opened in Uluwatu, sales were initiated, the website was launched, and lead generation campaigns were activated. In the following year, the website attracted over 3,000 potential clients. According to available information, the project has been developing successfully: construction is underway, most of the apartments have been sold or fully reserved, and the core business goals of the project have been achieved.
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